One of the key challenges Colin faced was a lack of clarity in his brand positioning. He didn't have a clear understanding of his target audience or how to effectively communicate his value proposition. This resulted in an incoherent brand that failed to resonate with potential clients. See how Boss Diplomat helped him stand out from his market.

Noura Almasri is a tax professional who does accountancy and bookkeeping for her own business, Noura’s Books. When I first met Noura, I believed she already had a solid foundation to take her brand to six figures. Noura had big ambitions to become an author and eventually speak on the big stage within her industry niche. But a few key components were missing and my job was to find them and bring them to the core of her business.

When I met Aimee Salmon, she was juggling two businesses, one selling Africana products and one offering African-inspired fitness classes. Simply put, she was overwhelmed! And although Aimee knew there had to be a better way, she wasn’t sure what that path was. Boss Diplomat completely rebranded and merged Aimee’s two existing businesses into one. I conducted a Brand Analysis, walked her through my signature Brand Blueprint, and left her with many actionable ideas.