If I were in an elevator with Warren Buffet, I wouldn’t start with that cheesy elevator pitch. Because I’m not expecting to work with Mr. Buffet or gain him as a client or collaborator. In fact, when you happen to be in the same space as someone you recognize or perhaps admire, who has significant influence and presence in the public eye, the last thing you should do is ask them about things you’ve read - like you know them. It’s just CREEPY!

People interpret your clothing before they know your intentions. Talyn Rahman-Figueroa explores what our clothes signal and why context changes what others see.

Before Talyn Rahman-Figueroa created the Human Brand X-Ray, she was already analyzing first impressions in real time. This 2024 website audit shows an early version of the method.

You don’t need to deliberately build a personal brand for people to form an impression of you. Your reputation is already being shaped by what they repeatedly see.

When it comes to making a great first impression, your image speaks VOLUMES. And that doesn't mean you have to dress in a power suit everyday. If that's not YOU, don't wear it. 

Clothing is one of the first signals people use to form an impression. Here’s what your wardrobe can communicate before you ever say a word.

You can be experienced, capable and doing excellent work while other people still fail to see it. Here’s why effort and perception don’t always match.

Your company’s brand identity and your public identity are not the same thing. Explore how colour, repetition and human signals shape what people recognise and remember.