From Low-Paying Clients to High-Value Energy (Ep. 15)

Meet Dio Gomez, a graphic designer from Massachusetts. Dio started her business in the height of COVID-19, but even after 5 years, Dio is seriously lowballing herself. Dio thinks she has a brand but her lack of focus, and confidence is only attracting customers who are keeping her small. 

I’m Talyn, and my job as your personal brand expert is to give small business owners with full unfiltered truth about their personal brand, and help uncover opportunities so that they can charge more, raise their value, and position themselves as the expert they deserve to be. 

This one’s a must-watch.

Let’s meet Dio Gomez.

Watch the Episode:

See Dio’s moment of clarity in real time below.

Before meeting the Fairy BOSSmother

When graphic designer Dio Gomez started her business at the height of COVID-19, she did what so many new creatives do—said yes to anyone who needed help.

Five years in, Dio found herself stuck in a loop of low-paying, high-demand clients who didn’t value her time, talent, or boundaries. She was giving away way too much and getting very little in return. Every “small ask” came with an expectation for more. And Dio? She was hiding her real power behind what she thought people wanted to see.

During the show

On the Fairy BOSSmother Show, it became clear: Dio wasn’t building a brand, she was reacting to everyone else’s. She was playing small, staying silent, and leaving money on the table by dimming her expertise to stay “likable.”

We tackled that head-on.

I gave her a strategy to attract better-aligned, better-paying clients by showing off her work with confidence, even if her content stayed faceless. She doesn’t need to perform. She needs to position.

Because when you show your value, clearly and unapologetically, the right people show up, and the wrong ones fall away.

After the show

By the end of the episode, Dio walked away with a new direction, a stronger voice, and a brand strategy built on truth, not people-pleasing. Her skills were never the problem. Her visibility was.

Now, she’s shifting out of “what do they want from me?”

And into: “Here’s how I lead.”

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