This dog apparel brand needed more identity - Amber and Reuben Lara (Episode 21)

Meet Amber and Ruben Lara, the husband-and-wife team behind a dog apparel brand based in the Bark-shires of Massachusetts.

They love dogs. Their designs are amazing. But here’s the problem… No one knows who they are.

Their social reach? Weak. Their website? Emotionless. Their brand? Invisible. They’re selling to proud dog owners… but hiding in the background.

So today on the Fairy BOSSmother Show, I challenged them to step out of the shadows and become the power couple this brand needs.

Do you think I can get them to lead with their faces and their hearts?

Let’s meet Amber and Ruben Lara.

Watch the Episode:

See Amber and Reuben’s a-ha moments in real time below.

Before the Fairy BOSSmother

Amber and Ruben Lara, the adorable duo behind a dog apparel brand, Barkshire Dog Trading Company, based in the Berkshires, had all the pieces - stunning designs, a love for dogs, a loyal local following… and zero online traction. Despite having full-time jobs, they showed up at farmers markets, hustled on weekends, and poured their passion into every product.

But their brand felt empty. The problem? They were nowhere to be found in it.

Their website had no story. Their social media was all product. The emotion, pride, and charm that they carry in real life was totally missing online.

During the show

On The Fairy BOSSmother Show, I took them through a brutal truth: they were competing with every other dog brand out there, and the only thing that could make them stand out… was them.

Their love for dogs. Their personality. Their story.

They realized they weren’t just a cute couple with a good product, they were the face of a movement. One rooted in pride, joy, and the little luxuries we give the animals we love most.

I showed them how their website lacked storytelling and why their brand felt invisible. I rebuilt their vision on the show with emotional copy, personality-first positioning, and a bold reminder: dog owners don’t just want products. They want emotionally charged purchases.

After the show

Amber and Ruben left with a totally new perspective, not just about their brand, but about their role as founders. They committed to showing up on video. They mapped out campaigns that connect to feelings, not just features. And they began to build a brand that dog owners would feel proud to support.

They’re no longer hiding. And neither is their genius. Get ready to meet your new favorite dog apparel brand.

Want a brand breakthrough like this?

The Fairy Boss Mother Show isn’t just a podcast. It’s a wake-up call.

And if you’re bold enough to face the truth about your brand, you might just walk away changed.

Apply to be a guest on The Fairy BOSSmother Show:

Prefer a private transformation?

Explore the 100-Day Done-For-You Brand Transformation