The artist who sang to Katy Perry, but forgot to build her brand - Luana Sandoval (Ep. 43)
Today on the Fairy Boss Mother Show, I met Luana Sandoval, singer-songwriter, Grammy-submitted artist, and the woman who literally sang to Katy Perry on American Idol… yet right now her brand is nowhere near the powerhouse she actually is.
Luana thinks she’s stuck because of creative blocks. But what she’s really missing is structure, clarity, and the confidence to turn her world-class experiences into a world-class business.
She’s not just a singer. She’s someone who should be coaching the next wave of artists who want the exact stage she’s already stood on.
Can I help her stop hiding behind the creative fog… and step into the business that matches her talent?
Let’s meet Luana Sandoval.
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Watch the Episode:
See Luana’s full capacity as an artist and future business owner below
Before the Fairy BOSSmother
Luana Sandoval showed up on the show with the kind of talent that fills a room before she even opens her mouth. She’s a singer-songwriter living in New York City with actual heavy-hitting receipts: she’s submitted her work to the Grammys, she performed on American Idol, and yes, she sang directly to Katy Perry.
But if you looked at her online presence, you would never know it.
Instead of positioning herself as the artist everyone wants to learn from, she’s been drowning in the creative process - writing, re-writing, doubting, starting over, scrapping projects, jumping to new ones, and repeating the cycle. Like many gifted artists, she’s been using creativity as a hiding place.
The business side of her brand is completely neglected.
Her experience should put her in demand for aspiring musicians who want to audition for TV competitions, get performance-ready, refine their sound, or confidently step onto public stages. She could be the go-to vocal mentor for the next generation of artists.
But because she’s stretched thin creatively, she’s watered down the very thing that makes her different, her real-life, real-stage receipts.
During the show
The moment we started talking about her experiences, Luana lit up. Her voice changed.
Her presence sharpened. Her energy finally matched her potential.
When she talked about singing to Katy Perry, she brushed it off as if it was nothing and hid this gem on IMBD instead of sharing it off in her very own platforms. When she mentioned the Grammys submissions, she skipped over it, as if everyone has done that. When she explained living in New York as an artist, she minimized it as if it’s not one of the hardest cities in the world to survive creatively.
That was the problem. Luana has normalized excellence.
I held up the mirror and showed her what she couldn’t see: she’s not lacking talent or opportunity, she’s lacking positioning.
On the show, I mapped out the business she should be running:
Artist audition prep
Vocal coaching with real industry insight
Performance presence training
“How to prepare for TV competitions” programs
Behind-the-scenes storytelling from someone who has been there
Once she saw the business model attached to her story, her eyes completely changed.
She finally understood she already has everything the industry respects, she’s just not leveraging it.
After the show
By the end of the show, Luana left with the clearest direction she’s had in years. Her scattered creativity now has structure. Her talent has a pathway, and her story finally has a stage worthy of her experience.
She’s no longer “just a singer.” She’s a mentor, a coach, a performer, and a woman with real receipts in one of the toughest industries in the world.
Her next chapter is simple: Own her story, own her industry credibility, stop hiding behind the creative work, and start leading the artists who need exactly what she’s already lived.
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