Episode #46: “Brand recognition is becoming more prevalent” - Tatiana Cole

What happens when you start taking yourself more seriously in your business? 

Meet Tatiana Cole, a newly rebranded Income Strategist, who has been working in her business for six years, incorrectly calling herself a Business and Success Coach. A year since her rebrand, let’s hear how Tatiana has evolved and whether investing in her personal brand was worth it. 

Here are the key summaries of this podcast:

(00:00) The conversation begins with the hosts recognizing their matching outfits, joking about how it's always unplanned.

(00:35) Tatiana Cole, an income strategist, is introduced, and she shares how working with Tiana has helped clarify her focus after years of being a broad "life coach."

(01:11) Tatiana explains her role as an income strategist for solopreneurs, helping them create multiple revenue streams, such as products or services, to achieve financial freedom.

(02:53) She talks about repurposing existing content into products like ebooks or courses to add new revenue without additional work.

(03:23) The importance of creating repeatable processes, like recurring workshops, to increase income with less effort is highlighted.

(04:26) She reflects on her earlier struggles with articulating what she offered and clarifying her niche, moving away from a generic life coach label.

(06:05) Tatiana discusses how clients can turn their existing content into marketable products and how these products can help during "low seasons" of business.

(07:08) Tatiana shares strategies for creating additional income through speaking engagements and other add-ons.

(10:14) Talyn mentions how branding is an overwhelming process but Tatiana shares how the steps were broken down to make it manageable.

(17:48) Tatiana's brand recognition has grown quickly within a year, thanks to her consistent branding work.

(19:51) The conversation ends with Tatiana emphasizing the importance of self-care for business success and how working with Talyn helped her realize she needed to prioritize it more.

If you are a small business owner and want your brand reviewed for FREE, apply to be a guest of the show here.