Episode #12: This is How To Analyze Your Competitors
Are you curious to know how analyzing your competitors can give you a brand edge for your business?
In my latest podcast episode, I will be showing you a behind-the-scenes look at what a brand analysis looks like with my client, Colin Turner - a running coach from Turner Fitness. I recently helped Colin pivot his business from helping marathon runners out of injury to focusing on newbie runners who think running sucks!
Here are a few things I covered in this video podcast:
1. Finding His True Audience: Colin thought he was all about helping experienced runners, but listen to how I shifted his focus to beginners and those who practically run away from running based on evidence.
2. Competitor Analysis - The Eye-Opener: We played detective and looked through competitors who were on his doorstep. What we found was a pattern of missing opportunities and a lot of 'orange and red' competition chasing after marathon pros.
3. Website Transformation: I transformed his website to directly speak to newbie runner's who actually hate the idea of running - it's informative, approachable, and even a little snarky (because who says running has to be all serious?).
4. The Game-Changing 'Gait Analysis': I introduced a unique lead magnet called the Gait Analysis - a consultation that analyzes how you actually run to avoid future injuries.
5. Pricing Strategy: I increased Colin's prices to match the value he now offers, because let's face it, he's worth every penny!
6. Colin's Reaction? Priceless!: When Colin saw his new website, he was over the moon! The perfect blend of informative and fun, just like a run should be.
Key Takeaways
Find Your Niche and Embrace It: Colin found his gold by focusing on beginners, proving that sometimes, the unexplored paths lead to even better opportunities.
Understanding Your Competition is Key: Knowing what others are doing (or not doing) can set you up for a win.
Websites Should be Fun and Functional: Make your website a place where clients love to visit, not a maze they can't escape.
Innovate with Unique Offers: Stand out with something no one else has - like Colin's Gait Analysis.
Price What You're Worth: Don't sell yourself short. Your value is your victory lap!
Want to transform your brand from a jog to a sprint? Book a Free Mini Brand Session with me, your very own Fairy BOSSmother at Boss Diplomat: https://bossdiplomat.com/mini-brand-session/
